Training > Marketing Summits > Email Summit 2013

Agenda

Tuesday, February 19, 2013 Wednesday, February 20, 2013 Thursday, February 21, 2013 Friday, February 22, 2013

Our agenda for MarketingSherpa Email Summit 2013 in Las Vegas follows a structure that will help attendees quickly connect each session they attend to a specific goal for optimizing their email marketing. These email marketing goals are:

 

 

Tuesday, February 19, 2013


In this full-day course, Flint McGlaughlin will help to clarify the concept of value proposition. He will sort through the historical/academic clutter surrounding the term, and give marketers a simple and effective framework for crafting effective value propositions. Once you have taken and passed the final exam, you will be designated as a Certified Professional in Value Proposition Development.


Pre-Summit Workshop – Value Proposition Development Course
8:00-9:00am Networking Breakfast and Registration
9:00-10:30am Session 1 –
What is a Value Proposition?

Presenter:
Flint McGlaughlin, Managing Director, MECLABS

  • A brief historical overview of the term value proposition
  • A simplified and clear definition of the term value proposition
  • The essential role that a value proposition plays within an organization
  • How to identify three essential derivative value propositions
10:30-10:45am Break
10:45-12:15pm Session 2 –
What Determines the Force of a Value Proposition?


  • How prospects/customers relate to a value proposition
  • The four key factors that impact the force of a value proposition
  • How to identify and measure a strong (or weak) value proposition
  • How to increase the force of a value proposition
12:15-1:15pm Lunch
1:15-2:15pm Session 3 –
How to Craft Your Value Proposition


  • What a strong value proposition statement looks like
  • The 10 steps that MECLABS researchers take when crafting a value proposition
  • How to simplify and organize the value proposition of a complex organization
  • How to identify the most effective wording in a value proposition statement
2:15-2:30pm Break
2:30-4:00pm Session 4 –
How to Apply Your Value Proposition + Value Proposition Certification Exam


  • 10+ scientifically validated case studies on the expression of value proposition
  • What a value proposition looks like when communicated in marketing collateral
  • How to express the value proposition in all the elements (images, copy, headlines, etc.) of a webpage
  • How to ensure the value proposition is in every step of a conversion process
  • Once you have taken and passed the final exam, you will be designated as a Certified Professional in Value Propositions
5:00-7:00pm Networking Cocktail Reception and Registration