Training > Marketing Summits > Email Summit 2013


Tuesday, February 19, 2013 Wednesday, February 20, 2013 Thursday, February 21, 2013 Friday, February 22, 2013

Our agenda for MarketingSherpa Email Summit 2013 in Las Vegas follows a structure that will help attendees quickly connect each session they attend to a specific goal for optimizing their email marketing. These email marketing goals are:



Tuesday, February 19, 2013

In this full-day course, Flint McGlaughlin will help to clarify the concept of value proposition. He will sort through the historical/academic clutter surrounding the term, and give marketers a simple and effective framework for crafting effective value propositions. Once you have taken and passed the final exam, you will be designated as a Certified Professional in Value Proposition Development.

Pre-Summit Workshop – Value Proposition Development Course
8:00-9:00am Networking Breakfast and Registration
9:00-10:30am Session 1 –
What is a Value Proposition?

Flint McGlaughlin, Managing Director, MECLABS

  • A brief historical overview of the term value proposition
  • A simplified and clear definition of the term value proposition
  • The essential role that a value proposition plays within an organization
  • How to identify three essential derivative value propositions
10:30-10:45am Break
10:45-12:15pm Session 2 –
What Determines the Force of a Value Proposition?

  • How prospects/customers relate to a value proposition
  • The four key factors that impact the force of a value proposition
  • How to identify and measure a strong (or weak) value proposition
  • How to increase the force of a value proposition
12:15-1:15pm Lunch
1:15-2:15pm Session 3 –
How to Craft Your Value Proposition

  • What a strong value proposition statement looks like
  • The 10 steps that MECLABS researchers take when crafting a value proposition
  • How to simplify and organize the value proposition of a complex organization
  • How to identify the most effective wording in a value proposition statement
2:15-2:30pm Break
2:30-4:00pm Session 4 –
How to Apply Your Value Proposition + Value Proposition Certification Exam

  • 10+ scientifically validated case studies on the expression of value proposition
  • What a value proposition looks like when communicated in marketing collateral
  • How to express the value proposition in all the elements (images, copy, headlines, etc.) of a webpage
  • How to ensure the value proposition is in every step of a conversion process
  • Once you have taken and passed the final exam, you will be designated as a Certified Professional in Value Propositions
5:00-7:00pm Networking Cocktail Reception and Registration