Our agenda for MarketingSherpa Email Summit 2013 in Las Vegas follows a structure that will help attendees quickly connect each session they attend to a specific goal for optimizing their email marketing. These email marketing goals are:
In this full-day course, Flint McGlaughlin will help to clarify the concept of value proposition. He will sort through the historical/academic clutter surrounding the term, and give marketers a simple and effective framework for crafting effective value propositions. Once you have taken and passed the final exam, you will be designated as a Certified Professional in Value Proposition Development.
|8:00-9:00am||Networking Breakfast and Registration|
Session 1 –
What is a Value Proposition?
Flint McGlaughlin, Managing Director, MECLABS
Session 2 –
What Determines the Force of a Value Proposition?
Session 3 –
How to Craft Your Value Proposition
Session 4 –
How to Apply Your Value Proposition + Value Proposition Certification Exam
|5:00-7:00pm||Networking Cocktail Reception and Registration|
Do you need help justifying your trip to Email Summit 2013?
10 reasons how Email Summit 2013 can help you become a more effective email marketer.
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Here’s what past Email Summit Attendees have said:
"I've been in Marketing for 20+years working with everything from consumer products to highly technical automation systems. This Summit offered both the breadth and depth on all things in digital marketing for the novice to the seasoned veteran. Thanks!"
"I have been challenged, inspired, taught, stretched and have enjoyed the experience. As a relatively small charity, having only recently embarked on email marketing, what I have learned, I will take back to the team and will really enjoy implementing it. A big thank you to MarketingSherpa for putting on a very professionally run event and for making the conference so engaging and useful."
"So incredibly helpful and insightful, learned basic and advanced tactics. Overall, Fantastic!"
All Star Directories
“I’m always impressed with the breadth and scope of MarketingSherpa’s coverage. In the first hour of the Summit alone I have gained invaluable takeaways to help me achieve better responses to our email campaigns. Sherpa always provides me with ‘golden nuggets’ of information that I can put into practice right away. Thanks!”
BNA Tax & Accounting