Session Slides

 

9:00 AM

Slides not available

Featured Speaker:

Stephen J. Dubner, New York Times Bestselling Author, Freakonomics

Slides not available

 

10:40 AM

Breakout: Skills

Going Beyond List-based Email Marketing: Combining segmentation and content marketing to win in 2015

 

10:40 AM

Breakout: Strategy

How to Leverage Email to Re-engage Customers as Part of an Omnichannel Strategy

 

12:00 PM

2015 MarketingSherpa Award Winner:

Best B2C Email Campaign: Finish Line

 

2:00 PM

Slides not available

Live Email Optimization

Slides not available

 

3:35 PM

Breakout: Skills

How to Build a Relevant Customer Experience Using Data You Already Have

 

3:35 PM

Breakout: Strategy

How to Use Email Behavior Data to Identify and Validate Consumer Segmentation

 

4:10 PM

Breakout: Skills

Quick Tips: Elements of email

 

4:10 PM

Breakout: Strategy

Quick Tips: Technology selection

 

 

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