Learn about
in-person team training.
Learn about
in-person team training.
Coaching clinics are your opportunity to dive into your marketing program's biggest challenges with a marketing industry expert in a half-hour, one-on-one consultation.
Who are these experts? Industry professionals whose ideas and insights have driven impressive digital marketing programs with proven results - results they will help you apply to your own marketing campaigns.
Coaching Topics:
Specialties:
Coaching Topics: Email Personalization Through Dynamic Content, Lifecycle Marketing, Targeting and Segmentation
Specialties: Personalization and segmentation
Reza has over a decade of experience in helping clients optimize their email marketing programs. He is noted for his fresh thinking towards personalization and segmentation.
Coaching Topics: Applied, Tested and Validated Email Best Practices, CASL’s Impact on Reaching Your Customers, Creative and Design
Specialties: Email marketing strategy, email best practices and innovation, email design, connecting and engaging with consumers in a hyper-connected world, CASL
Kim is a digital marketing professional with over 13 years of experience providing clients with expert advice on digital marketing strategies and data-driven email best practices producing transformational results including improved cost efficiencies, significant and attributable ROI, metrics and improved retention.
Coaching Topics: Cross-Channel Content, Email Deliverability, Mobile Email
Specialties: Acquisition, retention, conversion, engagement, mobile, social, cross-channel
Jeff helps deliver customer engagement by integrating intelligence and technology with compelling messaging. He offers extensive business and technology experience, giving him valuable insights regarding acquisition, retention, conversion and engagement.
Coaching Topics: Creative and Design, Landing Page Design, Mobile Email
Specialties: Creative design, responsive templates, sticky content, next-gen registration pages
A 15-year veteran in the industry, Travis is a champion for better email design. He works on a range of top clients for Yes Agency Services.
Coaching Topics: Messaging Optimization, Real-Time Personalization, Value Proposition
Specialties: Email campaign qualitative and quantitative analysis, testing and optimization
Karen is an expert in developing email marketing channel and messaging strategies that maximize lead conversion, customer engagement and revenue. She has in-depth knowledge of email campaign qualitative and quantitative analysis, testing and optimization.
Coaching Topics: Accelerating Content Results, Best Practices for Email Newsletters, Improved ROI from Marketing Automation
Specialties: Using email newsletters to drive conversations, accelerating content marketing results, triggering social engagement, streamlining processes
Jeff is a pioneer of email, newsletter and content marketing, and will share his insights on how to nurture leads, trigger social engagement and optimize marketing results. Jeff specializes in the art of driving conversations to influence behavior.
Coaching Topics: Creative and Design, Mobile Email
Specialties: Branding, design, solid email creative
As a senior creative designer at BlueHornet, John Bilderback draws on his 15 years of digital design experience as he takes a consultative approach to help clients realize their campaign goals.
Coaching Topics: Data Integration for Email, Data Monetization, Using Big Data Effectively
Specialties: Data integration, data structure and monetization across enterprise
John brings a wealth of experience in data structures and monetization. His background in working with diverse data systems gives him a unique perspective on data integration and makes him a leader in overcoming data integration challenges.
Coaching Topics: Lead Nurturing, Real-Time Personalization
Specialties: Marketing strategy, email strategy, CRM strategy, content strategy, social strategy
Tim, Strategy Director, Ariad, focuses on digital, social and messaging strategy and program design that drives results. His expertise encompasses all things digital, including Web, social, mobile, content, digital media, email and CRM marketing.
Coaching Topics: Email Automation
Specialties: Email marketing, CRM marketing, Salesforce Marketing Cloud, marketing automation, marketing technology, lead nurture, contextual marketing
Mike, Director of Digital Messaging, Ariad, leads, designs and implements digital messaging solutions for a range of clients and verticals, including financial services, retail, telco and healthcare. He is passionate about driving innovation and ROI through digital messaging technology platforms.
Coaching Topics: Conversion Rate Optimization and Testing, Data Analytics, Social Media Listening
Specialties: Fraction factorial design, multivariate testing, channel preference modeling
David manages the Account Planning Center of Excellence providing strategic training and tools for Acxiom Impact account teams and the Campaign Analytics team, which leverages database and predictive analytics to optimize campaign performance.
Coaching Topics: Content Marketing, Sales and Marketing Alignment, Video Marketing
Specialties: Content marketing, video marketing, demand generation, sales and marketing alignment.
Tyler, Chief Marketing Officer, Vidyard, is a leading provider of video marketing and video analytics solutions for businesses. In this role, he leads all global marketing programs, including demand generation, content marketing, brand, PR and product marketing. Tyler is a passionate data-driven marketer with a range of experience in marketing and business development. He was even an engineer once (shhh, don't tell).
Coaching Topics: Competitive Intelligence, Email Deliverability, List Cleansing
Specialties: Deliverability, data hygiene, competitive intelligence, social attribution
Jason spearheaded development of ground-breaking digital marketing tools – Customer Generator, Market Intelligence, Deliverability Intelligence — further transforming Yesmail into a leading solutions provider via these enhanced technology offerings.
Coaching Topics: Email Trigger Logic, Improving Customer Experience through Email, Lifecycle Marketing
Specialties: Lifecycle marketing, email trigger campaigns
Meredith brings her critical eye and relentless user perspective to enhance clients’ marketing automation programs and triggered emails by creating seamless lifecycle experiences. She works with marketers at Fortune 500 companies.
Coaching Topics: Email Automation
Specialties: Email marketing, email strategy, CRM strategy, CRM marketing, marketing automation, Salesforce Marketing Cloud, product management, digital messaging, marketing technology
Greg, Head of Email Marketing and Digital Messaging Technology, Ariad, oversees digital messaging and email marketing strategy for Ariad's leading clients. He has spent his career developing award-winning, innovative email and CRM strategies for prominent North American brands including Sears, Macy’s, eBay, The Body Shop, TD Bank and Unilever.
Coaching Topics: Creative and Design, Messaging Optimization, Real-Time Personalization
Specialties: Innovative digital designs
Lauren leads a digital team with proven expertise across direct marketing channels, specializing in CRM and email creative. Lauren has built an impressive portfolio managing creative for many leading automotive, hospitality, financial and retail clients.
Coaching Topics: Competitive Intelligence, Email Deliverability, Messaging Optimization
Specialties: Contact strategy, IP segmentation, subscriber behaviors
Bonnie leads the Professional Services NA group of Return Path, overseeing the team that helps clients optimize their email programs. Prior to Return Path, she spent eight years managing several multi-channel businesses for Fortune 100 companies.
Coaching Topics: Email ROI, ESP Selection and Implementation, Getting Through the Gmail Junk Filter
Specialties: Email ROI, email optimization and testing, ESP evaluation
A 30-year digital veteran, Mitch helps businesses get better results from email. Whether advising on deliverability, testing or anything in-between, Mitch’s focus on ROI consistently results in substantial revenue growth for FulcrumTech’s clients.
Coaching Topics: Competitive Intelligence, Email Deliverability, Messaging Optimization
Specialties: Subscriber lifecycle optimization, content development for improved ROI and subscriber experiences, addressing behavior-based deliverability issues
With eight years in email and a love of problem solving, Casey gets the space and sees its potential. Whether working with niche brands or Fortune 100 companies, Casey crafts email experiences that are more rewarding for businesses and recipients.
Coaching Topics: Email Deliverability, Email Marketing Optimization, Landing Page Design
Specialties: Content marketing, messaging optimization, marketing communication
Michal's focus is mainly on communication and content marketing. He's gained his experience working on GetResponse's campaigns as well as providing services for external brands.
Coaching Topics: Conversion Rate Optimization and Testing, List Segmentation
Specialties: Segmentation, strategy and lifecycle messaging
Jessica is a BlueHornet Account Director with over six years of experience in the marketing space. She brings a strategic and analytical background to the table.
Coaching Topics: A/B Testing Execution, Data Analytics, Data Interpretation
Specialties: Statistics, testing, data mining, data visualization, data cleaning
Derrick leads MECLABS’ team of data scientists in ensuring that a high level of scientific rigor and data integrity is maintained throughout the testing process. He also strives to keep MECLABS at the forefront of testing across various mediums.
Coaching Topics: Cross-Channel Strategy, Email Deliverability, Email Marketing Optimization
Specialties: Optimizing your sending strategy, segmentation, email marketing, email measurement
Bob has sent over 7 million emails across 35,000 campaigns in his career.
Coaching Topics: Conversion Rate Optimization and Testing, List Segmentation
Specialties: Strategy, lifecycle and engagement marketing
Pilar has over eight years of email marketing and digital media experience. She has led the email/CRM strategy for clients such as California Avocado Commission, SKLZ, Garden Fresh Restaurant Corp, Cricket Wireless and Thermador.
Coaching Topics: Data Analytics, Email Automation, Using Big Data Effectively
Specialties: Integrations, data management and set-up, analytics and BI
Cameron maintains an up-to-the minute understanding of current email technology, and how to apply that ever-evolving technology to achieve clients’ business objectives. He also has a unique ability to communicate highly technical information in a way business people can easily understand.
Coaching Topics: Email Marketing Optimization, Lead Nurturing, Lifecycle Marketing
Specialties: Email marketing strategy, email design, analytics, testing, measurement and optimization
Emily is a data-driven, direct marketing professional with over eight years of experience providing clients with strategic and tactical advice on how to improve their email programs. She is a champion for continuous optimization through analysis and the implementation of test plans.
Coaching Topics: App Engagement Remarketing, Cross-app Remarketing for Retention, Mobile App Onboarding, Optimize iOS Location & Push Permission opt-ins, Optimizing iOS app ratings, Paid App Engagement Remarketing, Social Remarketing for App Engagement, Using Permissions to Optimize
Specialties: Mobile onboarding, email analytics, lead nurturing, segmentation
John helps SaaS companies, mobile apps, and B2C services optimize and measure their engagement marketing. He has a passion for valuable metrics, segmentation and automation.
Coaching Topics: Creative and Design, Messaging Optimization, Real-Time Personalization
Specialties: Results-driven creative
With over 15 years of digital experience and creative work spanning across all verticals (automotive, financial services, hospitality, retail, etc.), Jason is a passionate team leader who fosters collaboration and successful, creative-driven results.
Coaching Topics: Conversion Rate Optimization and Testing, Cross-Channel Strategy, Landing Page Design, Lead Generation, Lead Nurturing, Messaging Optimization, Value Proposition
Specialties: Lead generation, lead capture, lead nurturing programs, email campaigns, process optimization
Emily has worked with a variety of clients ranging from Fortune 50 companies to startups where she has assisted them in developing strategies to generate, capture and nurture leads. She’s able to look at your marketing landscape and apply a customer-centric lens to identify opportunities to better match customers’ motivations.
Coaching Topics: Advanced Segmentation Using Personas, Email Automation, Value Proposition
Specialties: Email strategy, persona-based segmentation, and value propositions
Bill heads Whereoware’s marketing group, which guides over 100 B2B and B2C lead generation and ecommerce clients in behavior-based marketing automation. With a customer-first approach, Bill uses personalization to tailor messages to individuals.
Coaching Topics: Conversion Rate Optimization and Testing, Cross-Channel Strategy, Landing Page Design, Messaging Optimization, Value Proposition
Specialties: Mobile/app strategy and UX/design optimization, self-service/customer experience background, enterprise testing solutions, identifying and strengthening value proposition
Anthony works directly with Research Partners to formulate comprehensive optimization strategies and experiment implementation in order to maximize customer satisfaction and sales.
Coaching Topics: A/B Testing Execution, Conversion Rate Optimization and Testing, Landing Page Design, Messaging Optimization, Value Proposition
Specialties: Discovering your unique value, prioritizing value statements to maximize effectiveness, clearly communicating your value to maximize conversions
Spencer brings a lifetime of experience maximizing the effectiveness of the sales and marketing efforts. He is focused on customers’ perceived needs to help your company thrive.
Coaching Topics: A/B Testing Execution, Conversion Rate Optimization and Testing, Landing Page Design, Messaging Optimization, Value Proposition
Specialties: Understanding visitor motivation, pinpointing disconnects in the articulation of value proposition, optimizing for customer thought sequence
World traveler, gaming aficionado and optimization warlock. Michael Powers has experience from the enterprise level to small businesses.
Coaching Topics: Email Automation, Email Marketing Contact Strategy, Email Personalization Through Dynamic Content
Specialties: Automation strategy, marketing strategy, email communication
Magda has worked with international marketing agencies and global brands for more than 15 years. With a passion for new technologies, she loves inventing innovative ways to improve marketing strategies.
Coaching Topics: Conversion Rate Optimization and Testing, Cross-Channel Strategy, Real-Time Personalization
Specialties: Marketing and digital strategy, cross-channel strategy and execution
April Mullen is an experienced digital marketing strategist with proven success in email and cross-channel strategies, helping clients reach revenue and engagement goals through applying contextual marketing strategies across the customer journey.
Coaching Topics: Best Practices for Cart Abandonment, Organically Growing Your List
Specialties: Email marketing, a/b testing, segmentation, marketing strategy, automation, lifecycle marketing
As a Senior Marketing Strategist with over a decade of online experience, Fawn delivers strategic knowledge of campaign optimization, industry standards, best practices and cross-channel marketing to B2B and B2C clients in many diverse industries.
Coaching Topics: Creating Content for Social Media, Social Media Listening, Social Media Strategy
Specialties: Integrated digital strategies
Shannon focuses on marketing and audience development within the digital landscape. Her experience in integrated digital marketing solutions and strategies spans industries and verticals, and allows her to identify innovative business opportunities and develop corresponding program metrics.
Coaching Topics: A/B Testing Execution, Conversion Rate Optimization and Testing, Landing Page Design, Messaging Optimization, Value Proposition
Specialties: Publication industry, finance industry, test design, sarcasm, design of experiments
Ryan Hickey deploys scientific methodology, rigorous data analysis and a rapier wit to design experiments that make the Internet a better place. In his spare time, Ryan writes about obscure bands for an even more obscure British music site.
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