Register Today

Course Outline:

SESSION 1: Introduction – Why email optimization?

In this session, you'll learn:

• The evolving role of email in today's post-modern world
• The foundational meta-theory of email optimization
• Course background, approach and structure

SESSION 2: Capture - Building high-quality emails lists

In this session, you'll learn:

• How to capture more email subscribers
• How to control the quantity and quality of subscribers
• How to segment and customize your list

SESSION 3: Open – Crafting arresting subject lines

In this session, you'll learn:

• How to insert more value in your subject lines
• A step-by-step framework for crafting subject lines
• When to be personal, urgent and specific

SESSION 4: Click – Writing effective email copy

In this session, you'll learn:

• Understanding the goal of email copy
• How to write effective copy within an email message
• When to send and how often

SESSION 5: Convert – Transforming clicks to sales

In this session, you'll learn:

• How to connect a landing page to the email message
• How to optimize your campaigns for overall conversion
• Common errors with headlines, images, copy and calls-to-action