Online Testing Online Certification Course Level 1

Improve your online testing skills, increase your company's revenue, and advance your career with the MECLABS Online Testing course.

The Web has become far more than merely another marketing channel — it’s the heart of your entire business. The Web is the only tool that allows you to peer deeply into the minds of consumers while they make a purchasing decision. By using the Web for this purpose, you’ll be able to answer the fundamental question of why customers say, "Yes, I will take the next step in the sales process."

During the course, you’ll learn proven techniques you can immediate implement, including:

  1. 1Key principles for conducting successful online tests - what constitutes a valid sample size, the right experimental design, how to interpret results
  2. 2How to use tools that will help you design effective tests for your own existing pages
  3. 3A process for implementing an iterative testing program that will boost website ROI for your company

Executing effective and valid experiments will systematically increase your marketing ROI. Check out the video below to get an inside look at what you can expect to see in the Online Testing Course (complete first session):

 

LEARN A PROVEN METHODOLOGY FOR EXECUTING EFFECTIVE AND VALID EXPERIMENTS

For the past 15 years, MECLABS has been developing the optimum methodology for online experimentation. Working with both large and small research partners like The New York Times, Reuters, and Insurance.com, the lab has tested more than 1 million keywords, 20 million email messages, and 100,000 order paths.

In this course, you will learn how to determine where to test, what to test, and how to turn basic testing data into customer wisdom and the ability to predict customer behavior. Anybody can set up a test, but not everyone can set up the "right" test. Once you have taken and passed the final exam, you will be designated as a Certified Professional in Online Testing.

Online Testing

 

Online Testing

While more and more marketers are recognizing the need to systematically test their new ideas, few have ever received serious, relevant training in online experimentation. In fact, the average MBA program teaches very little about online testing. 

Through rigorous testing, our researchers have codified a set of simple principles and formulas that can help an organization run quick, efficient, money-saving tests. This course will cover the key principles for conducting successful online tests. Here is a sample of what the course sessions will cover:

  • Test Methodology
  • Test Validity
  • Test Planning
  • Test Metrics
  • Test Interpretation

 

HERE’S WHAT YOU CAN EXPECT IN THE ONLINE TESTING LEVEL 1 CERTIFICATION COURSE

I II III IV V VI VII

The Level 1 Online Testing Course consists of 7 Sessions total

Session I: Introduction to Online Testing

We will present several experiments with surprising customer insights that reveal the important of testing. Also, we will provide an overview of the course structure and review the MECLABS Utility of Testing heuristic.

Instructor: Flint McGlaughlin
Duration: 25 minutes

You will learn:

  • Background of the research and course structure
  • The role of testing within a marketing department
  • The MECLABS Testing Heuristic and Test Protocol Tool

Session I

 

Session II: How to Develop a Proper Research Question

We discuss the principle that for a test to be valuable, it must have a properly framed research question which begins with the word “which.” This will equip you to design tests that bridge your customer theory gap.

Instructor: Flint McGlaughlin
Duration: 38 minutes

You will learn:

  • The essential role of the research question
  • How to frame a proper research question
  • A 6-step process for identifying the test with the greatest potential ROI
  • A method for better predicting customer behavior

Session II

 

Session III: Developing Treatment Designs

We will teach you the essential definitions of a control, treatment, variable, and value as well as the balancing act between designing treatments with a high degree of variation while maintaining enough precision to answer the research question.

Instructor: Flint McGlaughlin
Duration: 21 minutes

You will learn:

  • The difference between variables and values
  • A systematic methodology for identify what elements to test
  • The MECLABS Variable Cluster Test approach
  • 4 scientifically validated treatments that increased response

Session III

 

Session IV: How to Set Up Metrics to Gain the Greatest Customer Insight

With all the analytics platforms we now have, getting sufficient data is typically no longer a challenge, but making sense of it is. We'll teach you to turn "how much" data into "why so" information.

Duration: 28 minutes

You will learn:

  • How to distill your metrics programs to the essential information required
  • The 4 main philosophical categories of all analytics
  • How set up metrics to answer a test’s research question
  • How to gain additional customer insights through the use of secondary metrics

Session IV

 

Session V: How to Monitor for Validity Threats – Part 1

We will teach you the four common validity threats in online testing that must be addressed: History Effect, Selection Effect, Instrumentation Effect and Sampling Distortion Effect.

Instructor: Flint McGlaughlin
Duration: 22 minutes

You will learn:

  • The most common mistake made in tests conducted online
  • How to monitor the four main validity threats in online testing
  • How to tell when an extraneous factor is impacting the results of a test
  • How to protect a test against instrumentation errors

Session V

 

Session VI: How to Monitor for Validity Threats – Part 2

This session takes a deep-dive into statistics explains Sample Distortion Effect, Statistical Level of Confidence, and the three factors that determine an outcome's statistical certainty.

Instructor: Flint McGlaughlin
Duration: 41 minutes

You will learn:

  • The significance and danger of sample distortion
  • Basic statistical terminology and application
  • The three essential factors that impact statistical certainty
  • How to use the MECLABS test protocol for quickly calculating statistical validity

Session VI

 

Session VII: How to Interpret Test Results

Unless you're conducting single-factorial experiments (e.g. red button vs. blue button), understanding what you learned and where to go next can be a challenge. This session provides you with a framework to do that.

Instructor: Flint McGlaughlin
Duration: 33 minutes

You will learn:

  • How to determine the true financial impact of a test
  • How to turn testing data into customer insight
  • How to determine what to test next
  • The MECLABS 3-Stage Testing Cycle

Session VII

 

 

ORDERING INFORMATION

The Online Testing Certification Course Includes:

  • 7 sessions on developing a research quesiton & treatments, understanding metrics, establishing validity and interpreting results
  • Before and after results from tests we've run using our proven testing methodology
  • A patented heuristic and key principles for conducting successful online tests
  • Tools that will help you design effective tests for your own existing pages
  • A process for implementing an iterative testing program that will boost website ROI for your companY
  • MECLABS Certification Seal in the Fundamentals of Online Testing

We’re sorry! Unfortunately, we do not currently support Internet Explorer version 9 and below. Please try using another browser if you have one available or contact us at customer.service@meclabs.com for further assistance. Thank you and we apologize for any inconvenience this may cause.

 

$695

 

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2 Ways to Save:

  1. 1If you purchase 2 to 4 courses at the same time, you will receive a 15% discount* off your order.
    *Applies to multiples of the same course or different courses.
  2. 2Orders of 5+ courses will receive a 25% discount*.
    *Applies to multiples of the same course or different courses.

Get Certified in the Fundamentals of Online Testing

Learn methodologies for testing which version of a landing page leads to the greatest improvement in conversion.

 

 

HERE’S WHAT OTHERS ARE SAYING ABOUT THE FUNDAMENTALS OF ONLINE TESTING LEVEL 1 CERTIFICATION COURSE

Our courses transform the careers of our students every day. Below are some stories from a handful of our latest students:

"Excellent course, number one. Great opportunity to see how strategy converts into tactical execution. Logical approach, incredidible attention to detail, commitment to experimental methodology. Best devoted marketing theory strategy tactical expectation program I've ever attendeed."

Dale Reeves
TE CONNECTIVITY

I was expecting to learn how to put together a framework for an entire testing program, and that’s exactly what I have. The testing tool provided is something I’m super stoked about, it takes complex mathematical calculations, you just plug in your numbers form your analytics program, and it tells you if your test is statistically valid and what sample size you need to get to 95% level of confidence.

Jacob Baldwin
ONE CALL NOW

"The training, certifications and new set of eyes MECLABS gave me has resulted in over 8 figures for my clients. I am continually referred to as the authority in my market. If I had to start over and learn from one resource alone, it would be MECLABS without a doubt."

Jason Henderson
BIG MARKETING

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2 Ways to Save:

  1. 1If you purchase 2 to 4 courses at the same time, you will receive a 15% discount* off your order.
    *Applies to multiples of the same course or different courses.
  2. 2Orders of 5+ courses will receive a 25% discount*.
    *Applies to multiples of the same course or different courses.