Search the curated library of 1,000+ experiments and case studies to learn about value proposition,
the psychology of offer-response optimization and why customers say "yes."
Landing Page Optimization: 57 guides, case studies, examples and experiments to help you increase conversion and sales
Read on for experiments and examples from MECLABS Institute, MarketingExperiments and MarketingSherpa to help you improve your landing page conversion.
Call Center Optimization: How The Globe and Mail cut number of calls in half while increasing sales per hour
Read on to discover how MECLABS Institute worked with The Globe and Mail in a Research Partnership to help optimize call center performance.
Leader Transformation: How a Fortune 50 banking executive drove lifts of 54% and 169% and transformed her career
Hear Mel Marsh share in her own words how focusing on her customer’s thought sequence helped her drive significant results and changed the way she looks at marketing.
Introductory Guide to Developing Your Customer Theory [an interactive worksheet]
A simple, interactive worksheet designed to help get all the customer wisdom from your agencies, internal team and entire ecosystem in one place.
Customer-First Marketing: How The Global Leadership Summit created an optimization and testing culture that grew attendance by 16% to 400,000
Learn how The Global Leadership Summit discovered their value proposition and applied the MECLABS Conversion Heuristic to their testing.
The MECLABS Guide for Optimizing Your Webpages and Better Serving Your Customers
Get this free 22-page guide that details how to assess and improve your ads, emails and website funnels using three of MECLABS Institute’s 10 patented heuristics.
The Marketer as Philosopher: 40 Brief Reflections on the Power of Your Value Proposition by Flint McGlaughlin
Ways to Learn
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Learn how we utilize the scientific method to create real-world experiments and the three defining characteristics of the MECLABS Institute methodology.