Events Archive
Master the Art of the Pitch, Get More Press!
Our own Daniel Burstein spoke on a panel of journalists on September 17, 2024, to help marketers, entrepreneurs, and PR reps understand how to pitch reporters.
Boost conversion. Learn from 150+ CTA Experiments.
Work directly with Flint McGlaughlin to optimize the conversion rate of your call-to-action.
August 10, 2022
Dominate with Your Content Marketing with Daniel Burstein
Eric Stockton talked to Daniel about content marketing in 2022, especially for B2B SaaS companies.
January 9, 2022
Flint McGlaughlin on the Philosophy of Marketing
Mike Matthews talked to Flint about how marketing, “metanoia,” individuation, and more.
December 22, 2021
Master the Timeless Philosophy of Marketing
Jon Kragh interviewed Flint McGlaughlin about problem solving, long-term value creation, and much more.
December 4, 2021
Create Your Own Life Podcast
Jeremy Ryan Slate interviewed Flint McGlaughlin, CEO and Managing Director, MECLABS Institute about marketing during a crisis.
January 11, 2021
Live Coaching Session with Flint McGlaughlin
Get direct help in using the free Data Pattern Analysis Tool.
August 20, 2020
Quick Win Intensive
MECLABS scientists help a medical device company find the fastest way to drive a major revenue increase with "fix-nows" and "test-nows.”
May 8, 2020
Quick Win Intensive & Value Prop Workshop
MECLABS scientists help Precision Tax Relief discover its value prop and examine its funnel, offering "fix-nows" and "test-nows.”
March 5, 2020 - March 6, 2020
UNF College of Business Career Week
Daniel Burstein speaks on Everything is Basically Marketing. Learn how to get people to say “yes” to your career and personal requests.
February 5, 2020
Quick Win Intensive & Value Prop Workshop
MECLABS scientists help a financial corporation discover its value prop and examine its funnel, offering "fix-nows" and "test-nows.”
February 5, 2020 - February 7, 2020
BigEye Agency Interview
Adrian Tennant interviews Daniel Burstein about modeling the customer's mind on the podcast, In Clear View.
January 30, 2020
Quick Win Intensive
MECLABS scientists help find the fastest way to drive a major revenue increase with "fix-nows" and "test-nows.”
January 23, 2020 - January 24, 2020
In-Person Team Training
The MECLABS team provided personalized corporate team training and marketing certification for RBC employees.
January 17, 2020
Quick Win Intensive & Value Prop Workshop
The MECLABS team brought a Quick Win Intensive & Value Prop Workshop to the marketing, communications, membership, education & leadership teams at a nonprofit trade association.
November 19, 2019 - November 21, 2019
Social Media Expo
Daniel Burstein, Senior Director of Content, spoke on How to Use Social Media to Increase your Marketing Conversion.
October 25, 2019
Marketing Speak Interview
Stephan Spencer interviews Flint McGlaughlin to talk about the blind spots of the marketing industry.
September 11, 2019
Quick Win Intensive & Value Prop Workshop
MECLABS scientists help to discover your value prop and examine your funnel, offering "fix-nows" and "test-nows.”
August 12, 2019 - August 14, 2019
Quick Win Intensive
MECLABS scientists help find the fastest way to drive a major revenue increase with "fix-nows" and "test-nows.”
July 12, 2019
A/B Testing Summit 2019
Flint McGlaughlin presents "Transformative discoveries from 73 marketing experiments to help you increase conversion.”
June 12, 2019
Value Proposition Workshop
Flint McGlaughlin used lessons from "Marketer as Philosopher" to help a marketing team improve results in a value prop workshop for an insurance brand.
June 5, 2019 - June 6, 2019
A/B Testing Summit 2018
Keynote speaker Flint McGlaughlin, MECLABS Institute, presented "Design Hypotheses that Win: A 4-step framework for gaining customer wisdom ... “
December 12, 2018 - December 13, 2018
B2B Online Miami
Matthew Klein, Partnership Director, MECLABS Institute, shared a research-based value proposition methodology to help manufacturers and distributors increase conversion and return from current investments.
November 12, 2018 - November 14, 2018
The Foundation Academy
MECLABS CEO Flint McGlaughlin presented to the students, Marketing is not “Marketing” – Developing a True Superpower
November 1, 2018
UNF Media Week 2018
Daniel Burstein, Senior Director of Marketing & Content, took part in panel discussions on advertising and the state of social media.
October 24, 2018 - October 26, 2018
eTail East 2018
Austin McCraw took part in a panel discussion – Conversion Optimization: Lessons Learned from The Trenches
August 6, 2018 - August 9, 2018
Yes Lifecycle Webinar
Flint McGlaughlin, Founder and Managing Director, MECLABS Institute, helped marketers rethink the ways we communicate our brand and improve results by replacing brand promises with brand expectations.
Wed, May 9, 2018 2:00 PM — 3:00 PM EDT
UNF Media Week 2017
Daniel Burstein, Senior Director of Content, spoke on the Advertising Panel alongside others in the local advertising community.
October 25, 2017
MECLABS Webinar
Daniel Burstein, MECLABS Institute, and John Jordan, Global Leadership Summit, will discuss how the GLS created a testing culture within the organization that grew Summit registration by 16% to 400,000
October 4, 2017
All About eMail Virtual Conference & Expo
Daniel Burstein, Sr. Director of Content, will discuss how to create a customer-first optimization and testing culture while improving email results.
September 21, 2017
NIO Summit 2017
Austin McCraw will be walking through the most essential insights from over 20 years of A/B behavioral research on how non-profits can more effectively leverage their value proposition to gain new donors.
September 21, 2017 - September 22, 2017
PRSA Featured Speaker
Daniel Burstein, Sr. Director of Content, discussed communication analysis topics.
August 8, 2017
SiriusXM Interview
Catharine Hays, Executive Director of the Wharton Future of
Advertising Program interviewed Flint McGlaughlin and Daniel Burstein
about the Future of Advertising on her show, Marketing Matters .
July 19, 2017
Sales Conversion Success Summit
Daniel Burstein, Senior Director of Editorial Content, will be sharing highlights from the latest MarketingSherpa research at the Sales Conversion Success Summit.
June 6, 2017 - June 9, 2017
MarketingSherpa Webinar
Listen to how Mr. Lube achieved a 222% lift in customer engagement by creating a personalized experience
May 24, 2017
AMA's Spring 2017 Marketing Workshops Event
AMA's Spring 2017 Marketing Workshops Event
May 8, 2017 - May 9, 2017
MarketingSherpa Webinar
Learn from Catharine Hays of the Wharton Future of Advertising how to create value through all email and mobile touchpoints
May 3, 2017
MarketingSherpa Summit 2017
Join MarketingSherpa at the Aria Las Vegas as we bring together the best of the best in digital marketing.
April 10, 2017 - April 13, 2017
Jacksonville Business Journal Advertising & Marketing Summit
See Flint McGlaughlin's keynote presentation at the Advertising & Marketing Summit, hosted by the Jacksonville Business Journal.
March 2, 2017
MECLABS speaking at IEDC 2017 Leadership Summit
Flint McGlaughlin is speaking on the importance of having a value proposition and laying out the framework for developing one.
January 29, 2017 - January 31, 2017
MECLABS Live Optimization Webinar: May 2016
Your chance to have the MECLABS team optimize your page live
May 19, 2016
Spring 2016 AMA Marketing Workshop
MECLABS will be onsite speaking on the importance of developing your value proposition.
May 17, 2016
Salesforce Connections 2016
Jon Powell, Senior Manager of Executive Research and Development, MECLABS Institute, will present the 3 easy personalization tactics that get greatest results.
May 10, 2016 - May 12, 2016
MarketingSherpa Summit 2016
MarketingSherpa at the Bellagio Las Vegas as we brought together the best of the best in digital marketing.
February 22, 2016 - February 24, 2016
The Marketer's Blind Spot
In this special Web clinic, featured speaker Flint McGlaughlin spoke from MarketingSherpa Summit 2016 in Las Vegas.
February 22, 2016
MECLABS Academic Lecture Series
Theoharis C. Theoharis, Associate of the Dept of Comparative Literature, Harvard Extension School examined problems of value in business
January 28, 2016 - January 29, 2016
MarketingSherpa Email Summit 2015
Get the top takeaways from experts and email marketers from Email Summit wrap-up article.
February 23, 2015 - February 25, 2015
AMA's 2014 Annual Conference
MECLABS was onsite speaking on the importance of developing your value proposition.
September 30, 2014 - October 2, 2014
The Oxford & Cambridge Symposium
Watch Flint McGlaughlin, Managing Director, MECLABS Institute, present on the importance of value proposition.
September 4, 2014
IRCE: Internet Retailer Conference & Exhibition
Watch interviews from the MarketingSherpa Media Center from IRCE.
June 10, 2014 - June 13, 2014
Web Optimization Summit 2014
Hosted by MarketingSherpa and MarketingExperiments, watch replays of marketers sharing proven tactics.
May 21, 2014 - May 23, 2014
MarketingSherpa Email Summit 2014
Discover the event's top 5 takeaways to transform your email program.
February 17, 2014 - February 20, 2014
MarketingSherpa Lead Gen Summit 2013
Read on for takeaways from Summit on lead capture, nurturing and qualification.
September 30, 2013 - October 2, 2013
Optimization Summit 2013
Read on for Summit's top 5 takeaways for testing websites, pay-per-click ads and email.
May 20, 2013 - May 23, 2013
MarketingSherpa Email Summit 2013
Summit featured presentations on segmentation, relevancy, list hygiene and more.
February 19, 2013 - February 22, 2013
MarketingSherpa B2B Summit 2012
This Summit provided takways on content strategy, email, social media and more.
August 27, 2012 - August 30, 2012
Optimization Summit 2012
Learn 5 takeaways about test planning, executive buy-in and optimizing nonprofit marketing.
June 11, 2012 - June 14, 2012
MarketingSherpa Email Summit 2012
This year's event provided takeaways on deliverability, social integration and more.
February 7, 2012 - February 10, 2012
MarketingSherpa B2B Summit 2011
Read on for 5 takeaways on lead gen, building a customer-centric approach and more.
September 26, 2011 - September 28, 2011
Optimization Summit 2011
Discover 6 takeaways for improving your testing and optimization efforts.
June 1, 2011 - June 3, 2011
MarketingSherpa Email Summit 2011
Insightful takeaways from Summit involved lessons on mobile, content, design and more.
January 24, 2011 - January 26, 2011
B2B Marketing Summit 2010 - East Coast
See quick takeaways on lead nurturing, social media marketing and more from Summit.
October 25, 2010 - October 26, 2010
B2B Marketing Summit 2010 - West Coast
Read for 7 takeaways to help you engage potential customers, generate high-quality leads and more.
October 4, 2010 - October 5, 2010
MarketingSherpa’s Email Summit ’10 Expo & Awards
Read on for Summit takeaways on customer retention, list growth and more.
January 20, 2010 - January 22, 2010
