More than 500 marketers from all over the world gathered in Boston and San Francisco for six days of hands-on tactical training, keynote sessions and moderated case studies, with one goal in mind: Find answers to the most challenging questions about lead generation, nurturing, value proposition, and social media.
Not only did attendees find their answers, but each session inspired and equipped them with new ideas they could take back to the office, share with colleagues, and immediately put into action.
Need help getting all of your team on the same page? Didn’t get to attend the Summit due to time or budget constraints? We can help. For the first time, MarketingSherpa is offering a DVD recording of the main keynotes and tactical training sessions, along with the new 2012 B2B Marketing BenchmarkReport.
Together, these valuable resources give you six hours of B2B Summit footage, plus 188 pages of new B2B marketing research, hundreds of marketer insights from 1,745 companies, case studies, creative samples, best practices, real-world success stories, and more.
For a very limited time, you can purchase our B2B Summit 2011 Highlights DVD + 2012 B2B Marketing Benchmark Report for just $599.
Here is a brief summary of what you will receive from your two B2B marketing resources.
More than six hours of footage from the three keynote speakers and four training sessions at B2B Summit 2011:
Keynote #1 - Do you Have the Right Value Proposition?
In this session, Dr. Flint McGlaughlin provided a systematic approach for identifying and testing your value proposition, and offered practical tactics for how to powerfully express your value proposition in a B2B market.
Keynote #2 - Destroying the 7 Myths of B2B Social Media
In this dynamic, provocative, and funny presentation social strategist and author Jay Baer dispelled the seven myths surrounding social media and B2B. Our guests left with a new mindset about the convergence of social media and B2B.
Keynote #3 - The Buyer's Funnel and Your Political Power: Joined at the Hip
Buyers are more in charge of the buying process than ever, and companies are struggling to get in sync with this power shift. This challenge can be turned to your benefit, if you follow the advice of Kristin Zhivago, who has perfected the art of analyzing and supporting the buyer's funnel.
Four Tactical Training Sessions
Lead Scoring: Learn process for optimizing your lead scoring, based on latest MarketingSherpa latest research and case studies, taught by Jen Doyle and Kaci Bower.
B2B Email: Learn three effective tactics to increase relevance and improve results, taught by Jeff Rice and Adam Sutton
Optimizing the Lead: Learn a data-driven optimization process that reduced cost-per-lead by more than 60% in one month, taught by Brian Carroll and Nicolette Dease
Operationalizing Social Media: How SAP replicated its successful social media practices across the globe, taught by Todd Wilms
188 pages of data and insight from the 2012 B2B Marketing Benchmark Report:
157 charts with analytical commentary
Marketing insights on automation, personas, propositions, content and more
Creating compelling value propositions that convert