People challenged with a claim naturally resist it. But people who arrive at a conclusion will naturally defend it.
In this session, Flint McGlaughlin, Founder and Managing Director, MECLABS Institute (parent research organization of MarketingSherpa), presents his keynote session at MarketingSherpa Summit 2017 in Las Vegas and shares the levers you can pull to help your customers arrive at the right conclusions about your brand.
Change 'data' to 'behavioral traces' because calling it data dehumanizes it.
— Flint McGlaughlin, Founder and Managing Director, MECLABS Institute
McGlaughlin integrates case studies around value proposition and branding from almost 20 years of consumer behavior research to help attendees at every level in an organization. Business leaders will discover how to rethink how they communicate their brand while marketers will learn to transform the messaging of any piece of marketing collateral to, ultimately, improve results by replacing promises with expectations and claims with conclusions.
Learn How MECLABS Can Support You in Your Testing Initiatives
MECLABS Partners with organizations focused on finding out why customers say “yes” in the areas of subscription, lead gen, nonprofit and ecommerce. Research partners work with our scientists to make new discoveries and drive significant increases across your funnel.
Online Course: Value Proposition Development
Learn how to identify value — and utilize it in an optimized value prop — based on proven research and discoveries from the MECLABS Institute team.